Instagram is one of the most popular social media platforms, and every small business should consider using the platform. From gathering insights to selling products, Instagram keeps rolling out tools to help business owners succeed on the photo-sharing social media platform.
It’s not too late to join and become successful on Instagram. With the right marketing strategy, businesses can promote products and services, boost their brand, and increase sales on Instagram. Here is everything you need to know about using it to market your business.
It’s clear that Instagram isn’t just for personal use anymore — whether for you or your dog. It’s now a global platform that allows brands to humanize their content, recruit new talent, showcase products, and inspire their audience.
Moreover, Instagram users aren’t just active — they’re engaged. More than half of the platform’s active users visit the site daily, and 35% say they check it multiple times a day.
Instagram can also help you grow your brand awareness and introduce new products. 70% of Instagram users have spent time searching for a brand on the platform. Instagram allows you to promote your brand and product in a friendly, authentic way without hard selling to your customers.
Even with all these Instagram statistics, you may still be unsure of how to get started. We know the platform can be a little intimidating at first, and that’s why we’ve created this guide.
Before we begin, it’s important to note that Instagram is intended for in-the-moment content. To stay relevant among your audience, you’ll need to invest the resources required to post regularly.
The best way to keep your followers engaged is to keep your Instagram profile up-to-date. Below, we’ll dive into how to build and maintain a successful Instagram profile.
If you don’t have it already, download the Instagram app from the App Store or Google Play Store. You can view content on Instagram’s website, but you can’t upload it via your desktop. You’ll need the app for that.
Lastly, let’s review your account settings. Click on the three stacked lines in the upper right-hand corner of your profile, then click on Settings at the bottom of the window. (Under your username, you’ll see a few links that we’ll cover below.)
Within your settings, you’ll be able to do things like change your password, see posts you’ve liked, enable notifications, and much more. Here are a few things you should check out right away.